Allfresch Group Launches Re-Brand
We are pleased to announce that after a complete brand review, we can now officially unveil the group’s new logo and brand identity.
The rebrand and ‘new look’ aims to position the group as ‘THE’ leading fresh produce importer, visually reflecting the group’s mission – ‘To supply premium quality fresh produce, with honesty and integrity’.
We have restructured and revived each element of the previous logo, while still maintaining some level of familiarity and brand recognition.
Capitalised and centred, the company name ‘ALLFRESCH’ now displayed as one word has added weight and professionalism.
The lime green double leaf iconography provides a softer, visual reference that is synonymous with nature, growth and vitality.
The company strapline or mission ‘SUSTAINABLE FRESH PRODUCE’ further outlines the companies’ focus and mission.
Allfresch Brand Focus & Mission
Sustainable sourcing and supply are at the heart of what we do. Dedicated to the sustainable production, of bananas, limes and seasonal fruits it is our ongoing aim to supply premium quality produce, responsibly and with honesty and integrity.
Through our integrated supply chains, investments and partnerships with leading producers we will continue to cement our position as vital links in the supply chain.
“We hope that the Allfresch rebrand further enables the company to stand out in the emerging and developing markets and that it reflects both the evolution of the company as well as its vision for the future!” Andrew Sperling. Allfresch Managing Director.
New Group Site
Although the new site has been live for a few months, we are pleased to officially announce the relaunch – Complete with the new Allfresch branding!
Take a look around our new website and begin exploring everything Allfresch has to offer.