Under the new data protection law starting in May 2018, we have a number of lawful reasons that we can use (or ‘process’) your personal information. One of the lawful reasons is called ‘Legitimate Interests’.
Broadly speaking ‘Legitimate Interests’ means that we can process your personal information if:
So, what does this mean?
The vision of Allfresch Group is for “Is to source and supply fresh produce with honesty and integrity.”
Moreover, our objective is to:
“Through our integrated supply chains, our objective is to sustainably source fresh produce and effectively supply customers across the UK, EU and rest of the world with a steady supply of premium quality produce.”
Allfresch Group will use several ways to achieve our mission and to support our objectives: We believe that people who share our interests would like to know about fresh produce availability and offers.
We will process the personal information you have supplied to us to conduct and manage our business to enable us to give you the most appropriate marketing, information, service and products and provide the best and most secure experience. These are what we consider to be our ‘Legitimate Interests’.
The following are some examples of when and why we would use this approach:
We will also hold information about you so that we can respect your preferences for being contacted by us.
When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law.
Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time by using our contact form on the ‘Contact Us.’
Allfresch Group offers a year round supply of conventional, organic and Fairtrade bananas, limes, soft citrus and many other seasonal fruits.
Allfresch exports a number of established & recognised brands each with their own offering, from organic bananas to premium quality limes.
Working closely with our partners Allfresch offer an end-to-end service supply service that delivers consistency and continuity of supply to customers around the world.