Last week footballer Dean Bennett flew to Mexico to join football foundation Iniciativa 7 on behalf of Allfresch Group.

Iniciativa 7 came to the attention of Andrew Sperling (Allfresch Group Managing Director) some months ago when visiting our long standing Mexican producers and friends Inverafrut.

Founded and chaired by Inverafrut’s CEO & Commercial Director- Adriana Melchor Muñoz, Iniciativa 7 works to provide the children in and around Veracruz with their economic needs, as well as enabling them to grow and develop their skills through football.

Upon arrival Dean was warmly greeted by Adrianna and her team, I7, their parents and the community. Dean was treated to a presentation and asked to give a speech. Later, Dean was invited to attend a rural school where the children and teachers performed dances and a play in his honour.

On day three of his visit, Dean and their coach Pato took I7 for a special day of training by the sea in Veracruz! A first for many of the boys, Dean put the boys through their paces before having some fun playing in the sand and sea.

Later in the week Dean (along with the help of his translator Stephan) held a seminar on the importance the coaches role in the children’s lives. For many of the children, the coaches support and that of the foundation is crucial in keeping them safe and off the streets.

Stay tuned for more updates from Dean and the I7 football team!